Index Pricing

Definition

Index Pricing is the value that distinguishes a company's pricing plan from that of its competitors. It helps in determining whether the sales evolution of the company is according to plan. Programmers, pricing, and development managers use the price index as a value to understand the company's status and establish an optimization strategy for each sales channel.

Primary Benefits

Index Pricing knowledge assists in the following:

1. Control a company's positioning
2. Analyse the strategies of competitors
3. Make informed decisions
4. Create a long-term strategy